HAMILTON NOW
Contributors:
June 2018
Bianca Cross
Megan Laxon
Hannah Small
Megan Laxon
Hannah Small
BRAND IDENTITY
SOCIAL ACTIVATION
SOCIAL ACTIVATION
Hamilton is known as New Zealand’s ‘City of the Future’ but what about the people who live, work, and experience life in Hamilton, now?
Deliverables:
Awarded Bronze in Student Graphics in the 2019 Best Design Awards (NZ).
Deliverables:
- Brand identity booklet for a brand extension proposal for Hamilton City Council.
- Proposal for a youth-focused activation campaign: a timeline of city-wide 'pop-ups' for locals to get involved in.
Awarded Bronze in Student Graphics in the 2019 Best Design Awards (NZ).
This project was challenging in the best way possible. The youth-focused brand was relatable to us but there were so many elements that required us to step into a totally new environment as well. It was really about bringing a sense of life and fun back into a place that many locals had written off, and the rest of the country considered a bit of a joke. In response we felt we had to sit back and have some fun with the strategy. Sometimes the thinking comes out of actually getting out there, talking to people and having fun with a project and this one really shone through that approach.